Birthday and referral offers

Birthday rewards are a simple way to surprise customers on their special day and bring them back for a visit. You set a fixed point amount or a special reward, and the system sends it automatically when a customer's birthday arrives. It feels personal without requiring manual work.

Customers provide their birthday when they sign up or update their profile in the app. If they haven't shared a birthday, they won't receive the reward - but most customers are happy to provide it in exchange for a birthday treat.

From your settings, decide what you want to give: a fixed number of bonus points, a free item, or a percentage discount. You can also set an expiry - for example, the reward is valid for 14 days after the birthday so customers have time to visit.

Birthday rewards are delivered automatically. You don't need to remember dates or manually send offers. Customers receive a notification on their birthday, and the reward appears in their account ready to redeem.

Referrals turn your customers into advocates. When a customer refers a friend and that friend makes their first purchase, both the referrer and the new customer receive bonus points. It's a win for everyone: you gain a new customer, your existing customer gets rewarded, and the new customer starts with points already in their wallet.

The referral system works through unique referral codes or links. Customers share their code with friends, and when the friend signs up and makes a qualifying purchase, the points are awarded automatically.

You decide how many points both parties receive. A common structure is 200 points for the referrer and 100 points for the new customer, but you can adjust these amounts to match your margins and acquisition goals.

You can also set a minimum purchase amount to qualify for the referral reward. This prevents abuse and ensures that referred customers are making real purchases, not just signing up for the bonus.

Both birthday and referral offers are tracked automatically in your dashboard. You'll see how many birthday rewards were redeemed and how many new customers came through referrals. This helps you measure the return on these offers and adjust them if needed.

Promote referrals in-store, on your website, and through the app. The easier you make it for customers to share their referral code, the more growth you'll see through word of mouth.