Run campaigns and bonus offers

Campaigns let you reach customers with targeted offers - bonus points, limited-time promotions, or incentives to visit during slow periods. Instead of offering the same deal to everyone, you can segment by visit frequency, total spend, or membership length and send the right message to the right customer.

Campaigns run for a set period and can be scheduled in advance. You decide who sees the offer, when it starts and ends, and what the reward is. Everything is tracked automatically, so you can see how many customers engaged and what the campaign cost in points.

From your campaigns page, choose your audience - all customers, first-time visitors, lapsed customers, or high spenders. Then set the offer: bonus points on their next visit, double points for a weekend, or a fixed-point reward for completing a specific action.

Give the campaign a name, set start and end dates, and decide how customers will see it. Most campaigns appear in the customer app as a notification and a banner, but you can also promote them in-store or on social media.

Broad campaigns work for awareness, but targeted campaigns drive better results. If you want to win back customers who haven't visited in 60 days, create a 'We miss you' campaign with a bonus-point incentive. If you want to reward your top spenders, create a VIP campaign with exclusive perks.

You can also run location-specific campaigns if you have multiple locations. A new location might get a grand-opening bonus, while an established location runs a loyalty anniversary campaign.

Once a campaign is live, you'll see real-time stats: how many customers were notified, how many redeemed the offer, and how many points were awarded. This helps you understand what resonates with your audience and refine future campaigns.

If a campaign isn't performing, you can pause it or adjust the offer mid-flight. If it's a hit, you can extend the end date or run a similar campaign again.