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The Sopoints Loyalty Blog

Practical writing on loyalty systems, customer retention and program design — including the parts most vendors leave out.

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Research

9 min read

July 29, 2026

Loyalty Program Statistics: What the Data Says for Canadian Businesses

Loyalty statistics get repeated so often that fabricated ones circulate as freely as real ones. Here are the findings that are well-established and widely reported, cited honestly, plus what they do and do not tell you.

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Guides

10 min read

July 29, 2026

How to Start a Loyalty Program in Canada: A Step-by-Step Guide

Starting a loyalty program is mostly a series of small decisions made in the right order. Get the model and the earn rate right first, and everything after is execution.

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Fundamentals

8 min read

July 29, 2026

How Much Does a Loyalty Program Cost? The Full Breakdown

The monthly software fee is the cost everyone quotes and the one that matters least. The real cost of a loyalty program is the reward liability, and it is entirely within your control.

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Strategy

9 min read

July 29, 2026

Loyalty Program Examples: What Canadian Small Businesses Can Learn from the Big Programs

The big Canadian loyalty programs work at a scale you cannot copy, but each one demonstrates a principle you can. Here is the transferable lesson from each, and where a coalition model gives small businesses the network effect the big programs buy with scale.

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Fundamentals

7 min read

July 25, 2026

What Is a Loyalty System? A Plain-English Guide for Business Owners

Loyalty system, loyalty program, rewards platform — the terms get used interchangeably and mean slightly different things. Here is what each actually refers to and how to decide what you need.

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Strategy

9 min read

July 25, 2026

9 Loyalty Program Ideas That Actually Work for Small Businesses

Most loyalty program advice is a list of mechanics with no discussion of what they cost or when they backfire. These nine are ordered by how much lift they tend to produce per dollar of margin given up.

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Comparison

6 min read

July 25, 2026

Punch Cards vs. Digital Loyalty: What You Gain and What You Lose

Paper punch cards are cheap, instantly understood, and work without any technology. Digital loyalty is better on almost every dimension except two — and those two are why punch cards still exist.

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Compliance

6 min read

July 25, 2026

Loyalty Programs and Customer Privacy in Canada: A PIPEDA Primer

A loyalty program means collecting personal information, which brings privacy obligations. This covers the parts that actually affect how you set the program up.

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