Merchant loyalty program
Your own loyalty program, free to start.
SoPoints is the loyalty app for restaurants, cafes, bakeries and retail stores that want regulars to keep coming back. Set your rate, build your rewards and redeem at your counter, on the SoPoints POS screen or the Merchant app's POS mode.
- Free plan available
- No new hardware to buy
- Runs on the tablet, phone or computer you already have
- Points you give out are spent with you

At the counter
A POS screen comes with it.
Run it from the counter. SoPoints comes with its own POS screen. Open it in a browser on the tablet, phone or computer you already have. Look up the customer, enter the sale, and the points post. Nothing to install, nothing to integrate.
Try it Type an amount to see what your customer earns.
Uses the platform default of 1 point per $1. You set your own rate.
Your program
Your points, your rules.
Points you give out belong to your program. Customers earn them with you and spend them with you.
01
Set your rate
Choose how many points each dollar earns. Run bonus days when you want a busy afternoon.02
Build your rewards
A free coffee, a discount, a treat on their birthday. You decide what points buy.03
Redeem at your counter
Customers show a one-time voucher and staff check it off, so every reward is used once.
Industry solutions
Loyalty programs tailored to your business
Whether you run a restaurant, cafe, retail store or salon, the program works the way your business does.
Restaurants and cafes
Reward diners on every visit. Run lunch specials, happy hour bonuses and birthday offers, all from the POS screen at the counter.
- Reward from your POS screen
- Waitlist and reservations
- Happy hour campaigns
- Birthday offers
Retail stores
Build repeat shoppers with points on every purchase. Launch seasonal promotions and see what brings your best customers back.
- Reward from your POS screen
- Rewards catalogue
- Seasonal campaigns
- Campaigns for each tier
Salons and spas
Keep clients coming back between appointments. Celebrate milestones and send a note to clients who opted in.
- Visit milestones and badges
- Birthday offers
- Messages to opted-in clients
- Tier perks for regulars
Fitness and gyms
Give members a reason to show up. Put an NFC tag at the front desk and reward every check-in.
- NFC tap-to-earn check-ins
- Achievements and badges
- Bonus point campaigns
- Member tiers
Merchant tools
Everything you need to run your program
One dashboard for your points, rewards, customers and campaigns.
POS screen
Look up a customer, award points and redeem rewards at the counter, in a browser on any device.
Analytics dashboard
See visits, redemptions and how each campaign performed.
Campaign manager
Double-points days, happy hours, time-based promotions and offers for customers nearby.
Customer messages
Push and email to customers who opted in, and SMS where your plan or add-ons include it.
Customer profiles
Each customer's visits, points, tier and rewards in one place.
Your rules
Set your own earn rate, rewards, tiers and redemption limits.
Speed at the counter
Fast enough for a lineup.
- Customer recognised from a QR scan
- 4 ms*
- Points awarded
- 11 ms*
- Reward redeemed
- 12 ms*
- Birthday offer redeemed
- 4 ms*
*Median response time measured in SoPoints' internal benchmark test, September 2026. Network and device time is added on top of what staff see on screen.
Getting started
Four steps to your first point.
Step 1
Sign up
Create your business account on the free plan and add your shop details.Step 2
Set your earn rate
Choose points per dollar and add the rewards you want to offer.Step 3
Open the POS screen
Sign in on your counter device, or switch the Merchant app to POS mode.Step 4
Put it on the counter
Print QR cards for your regulars, or set up an NFC tag by the till.
Questions
Questions from business owners
Do I need special hardware or a POS integration?
Is there a free plan?
How do customers join?
Are the points only for my shop?
Can I message my customers?
Can I take reservations and deposits?
Can my staff use it?
Launch your merchant loyalty program today
Start on the free plan, set your earn rate and give your first points this afternoon.