Loyalty Program Software for Restaurants

Why restaurants run loyalty programs

Restaurant margins are thin and acquisition is expensive. A guest who visits four times a year instead of two is worth far more than a new guest acquired through a discount platform that keeps a cut of every cover.

The problem is that most restaurants have no idea who their regulars are. Card payments are anonymous, reservation data lives in a separate system, and the staff who recognise faces do not have a way to record it. A loyalty system turns those visits into a customer record you can act on.

What it looks like in service

Fill your quiet shifts

The most valuable thing a restaurant loyalty program does is move demand. If Tuesday is dead and Saturday is turning guests away, a bonus-points offer on Tuesdays shifts visits to the shift that needs them — without discounting the covers you were going to get anyway.

Because Sopoints is a coalition, you also receive guests who earned points elsewhere in the network and are looking for somewhere to spend them. That is new covers, not just repeat ones.