The coalition model

Canada's Universal Loyalty Program

Every shop having its own separate loyalty card is the problem, not the solution. Sopoints pools 1,000+ Canadian merchants into one network: customers carry a single points balance that works everywhere in it, and every participating business gains customers from all the others.

How it works

Why single-brand loyalty hits a ceiling

A traditional loyalty program can only reward the customers a business already has. It is a retention tool, and a good one — but it does nothing for acquisition, which is the harder and more expensive half of growing a local business.

It is also a worse deal for customers than it looks. A wallet full of separate punch cards and apps, each with a small stranded balance, is why most small-business loyalty programs quietly die of non-use.

How a universal program changes the math

One balance: a customer earns at any participating merchant and redeems at any other — points never strand.

Acquisition, not just retention: customers holding points from the network have a concrete reason to walk into a business they have never tried.

Fixed value: 1 point = $0.01 CAD across the entire network, so the economics are transparent for both sides.

Big-program mechanics for small businesses: the coalition model behind Air Miles and Scene+, without needing to be a national chain to participate.

What each side gets

For customers, Sopoints is free: one app (or just a phone number at the counter), digital loyalty cards in Apple and Google Wallet, NFC tap-to-earn, and a map of everywhere the balance works.

For businesses, it is a complete loyalty system — points engine, rewards, tiers, birthday and win-back campaigns, POS integrations with Square and Lightspeed — plus the one thing no standalone system can offer: foot traffic from the rest of the network.

The honest trade-off

In a coalition, some of the value you issue gets redeemed at other merchants, and some of theirs gets redeemed with you. If your business already has overwhelming repeat traffic and needs no new customers, a private single-brand program keeps more of the value in-house. For most independent businesses, the network traffic is worth far more than the exclusivity.

Universal loyalty FAQ

Join the network

Businesses launch on the free plan in minutes. Customers join free, forever. The network gets more valuable for everyone with every merchant that joins.

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Security & Compliance

PCI-DSS

SAQ A

GDPR

Compliant

CCPA

Compliant

OWASP

Secured

NIST CSF

Aligned


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