Members do not quit because of price — they quit because they stopped showing up. Sopoints is a rewards system for Canadian gyms and studios that ties points to attendance, so the behaviour you reward is the one that keeps members paying.
For a gym or studio, monthly revenue is mostly a function of one metric: how many members you keep. A member who comes twice a week renews; a member who has not been in for three weeks is already half-gone, whether they have cancelled yet or not.
The mistake most loyalty setups make is rewarding spend, which for a membership business is flat and tells you nothing. Sopoints lets you reward visits and streaks instead — so the thing you are incentivising is exactly the thing that predicts whether the member stays.
Members check in with a QR scan or NFC tap at the door — points for the visit, not the payment.
Build attendance streaks, so a member on a five-week run has a reason not to break it.
Reward class attendance specifically, which is where studios see the strongest retention.
Automatic nudges reach members whose attendance has dropped off, before the cancellation, not after.
Tiers give your most consistent members recognition that a flat membership fee never does.
Sopoints is a coalition of 1,000+ Canadian merchants, so people holding points from elsewhere in the network can discover and spend them with your studio — useful for filling off-peak classes or converting drop-ins into members. Points redeem across the network at 1 point = $0.01 CAD, and you run the whole thing from the free plan while you test it.
Start on the free plan — no credit card, no contract, live the same day.
SoPoints
Universal loyalty rewards that work everywhere. Join the coalition and start earning points today.
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